Ident Design

We decided our production company Acrylic Productions, so for the ident we decided to smear paint across the screen, and have that reveal the name.
We initially smeared the paint across a glass pallet, but found we preferred the visual of the paint on paper, and decided to use a pallet knife, as the spatula we used the first time was covered in dried paint.
We tried multiple colours and ways of spreading the paint, before deciding we liked putting the paint on the pallet knife so it appeared on the paper, rather than putting the paint on the paper first and just using the knife to spread it.